Some examples of well-known badges or emblem logos are Harley Davidson, Nintendo, and Starbucks. These types of logos are great for companies that want to be easily recognizable. Potato Head.īadge and emblem logos are similar to lettermark logos, but instead of using initials or the first letter of the company name, they use a symbol or icon. Some examples of well-known combination mark logos are Michelin, Kool Aid, and Mr. These types of logos are great for companies that want to be approachable and friendly. The combination mark logo is the most common type of mascot logo. Some examples of abstract mark logos are FedEx, BMW, and Pepsi. These logos are great for companies that want to be unique and memorable. Abstract marks are logos that use shapes or colors to represent your company. If you want your logo to be more abstract, you might want to consider an abstract mark. Some examples of well-known symbol or icon logos are Nike, Apple, and Shell.
These logos are great for companies that want to be easily recognizable. The symbol or icon logo is the most common type of pictorial mark. Companies that usually have two or more words in their names choose these typography-based logos, combining them with eye-catching logo designs. Some examples of lettermark logos are HP, IBM, and CNN. Lettermark Logos (Monograms) Lettermark logos or monograms are logos consisting of letters, you can think of them as brand initials or abbreviations. Lettermarks are great for companies with long names because they are more concise and easier to remember. In that case, you might want to consider a lettermark logo.Ī lettermark logo is similar to a wordmark, but instead of using the entire company name, it uses initials or the first letter of the company name. If you have a company with a long or complicated name, a wordmark logo might not be the best choice. Some examples of well-known wordmarks are Google, Coca-Cola, and Pepsi. Wordmark logos are great for companies with short, simple names that are easy to remember. It is simply the name of your company in a specific font or style. The wordmark logo is the simplest and most common type of logo. There are five basic types of logos: wordmarks, lettermarks, symbols, combination, and badge logos. It’s a classic look that gives your logo a traditional quality. In this blog post, we will discuss 5 basic types of logos and which one is right for you. An emblem is the type of logo that includes text inside of a symbol. That’s why it’s important to choose the right logo for your business. It is the first thing that customers see, and it represents your company in a very visual way. Also, they are not really suitable for long brand names.A logo is one of the most important elements of a business. It may become really catchy and popular.Ĭons : If your company is new and unknown, wordmark logos may appear to be quite ineffective. Pros : Potential customers will have no problem remembering the name of your company. Since other graphic elements are absent, logo styles, colors, and shapes should clearly reflect the brand image. To make such a logotype really outstanding, designers need to create unique fonts. Usually, such logos spell out the name of a company or brand to stress it from the first moment. WordmarkĪs you may have already guessed, wordmark logo design is based on words.
#Types of logos how to
That is the primary reason we have decided to prepare an overview of the 5 logotypes and explain how to use them. Moreover, they convey a message through different means. Different types of logos are suitable for different business purposes. This is a great way to create a strong connection between your company and its target audience.ĭespite the obvious effectiveness of logotypes, you may face problems choosing the right one.
A logotype helps them build a brand and become more recognizable amongst other market players. Nowadays almost all companies that want to achieve success and win their customers have a logo.
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